Alumni Return to Share Industry Insights on Service Marketing

"From Learning to Leading: Alumni in Service Marketing" a sharing session, organised by senior lecturers, Mr Jeffery Ho Vui Shing and Mr Khor Ben Nee at Sunway College Johor Bahru brought together the participation of almost 100 students from the Diploma in Business Administration and Diploma in Marketing programmes. Many attended out of curiosity while others found it was an invaluable opportunity to explore the practical applications of service marketing from real-world perspectives.

Three alumni were invited to share their real-world experiences and lessons learned in establishing their careers. They shared the highs and lows of their journeys, offering students an insider’s look at what it takes to thrive in the industry.

“Strong presentation skills and a positive attitude can set you apart in the service industry. At Noven Group, we specialise in recruitment and maid services. Thus, trust and credibility are important in matching the right talent with the right opportunity. We also use AI to streamline resume reviews, creating a seamless hiring process for both employers and job seekers.”

• Wan Joon Xi
• Co-Founder, Noven Group – providing exceptional recruitment and maid services
• Diploma in Marketing (Class of 2021); VU Bachelor of Business (Class of 2023)

“Quality is our promise, whether it's top-tier car coatings or expert workmanship. At Eminent Auto Spa, we provide premium car maintenance and upgrades - customer trust is everything to us. Service marketing plays a key role in helping us differentiate our brand, building credibility and staying ahead in a competitive market.”

• Fong Chern Yi
• Founder, Eminent Auto Spa – specialising in premium car care maintenance and tailored upgrades
• Diploma in International Business (Class of 2021); VU Bachelor of Business (Class of 2024)

“Service marketing is all about strong branding and trust which are very important in the funeral service industry. At Nirvana, we provide professional and compassionate services. Thus, maintaining client confidence is important to ensure a respectful experience for families.”

• Lim Shen Kok
• Service Advisor, Nirvana (Johor) – professional funeral service provider
• Diploma in Business Administration (Class of 2021); VU Bachelor of Business (Class of 2023)

The primary focus of the session was the transformative role of AI in service marketing, where the integration of technology into businesses now enhances the customer experience. The speakers also emphasised the significance of attitude, skills and knowledge (ASK) in career growth, encouraging and reminding students that adaptability and continuous learning are key to staying ahead.

Effective communication was another key theme of the session. The speakers discussed its significance in client interactions, teamwork, and leadership, sharing practical examples of how the 7Ps of Marketing are applied to help the students connect the dots and understand how these principles operate in real business settings. The discussions were informative and inspiring, strengthening the connection between students.

This session not only deepened students’ understanding of service marketing but also strengthened the bond between current students and alumni. Sunway College Johor Bahru extends its heartfelt appreciation to the alumni for taking the time to give back, and we wish them continued success in their careers!

Our alumni in attendance during the sharing session

From left: Ms Leong Mei Kuen, Head of Business Diploma and Financial Programmes, Lim Shen Kok, Fong Chern Yi and Wan Joon Xi

Sharing session, moderated by Mr Khor Ben Nee

Group photo featuring Ms Leong Mei Kuen, lecturers, alumni and students from the Diploma in Business Administration and Diploma in Marketing programmes