Believe in Fairy Tales, GIOSSARDI X SUNWAY FASHION

A Christmas Campaign brought to you by GIOSSARDI and Sunway Fashion Design Technology Studies. The local brand Giossardi has partnered up with Sunway Fashion to launch their Christmas Campaign, with our Fashion students carrying out the Visual Merchandising part of the campaign.

After our Fashion Communication lecturer had introduced the collaborative project to the class, the Sunway Fashion students were eager to work their magic in creating the most magical Christmas campaign for the Giossardi brand. Students were given the task to come up with a product campaign proposal; covering grounds of visual merchandising such as the campaign key visuals, ideas and concepts, display layouts, marketing strategies, social media engagement, and more.

Among the panel of 4 judges were Merchandising Manager of Giossardi, Niki Leng, and our Head of Fashion Design Department, Mr. Roger Mah. After a deliberate consideration, a group was chosen as Best Group Performance for their hit presentation. Our semester 1 students: Katie, Daphne and Sebastian have won a cash prize of RM 1000 for Best Group Award. They decorated our Fashion Department window displays with Giossardi products to suit their Christmas Campaign and it received much positive feedback from the crowd.

This Christmas collaboration proved to be a successful and fruitful one and we will have more collaborations to come with Giossardi in the future, including a fashion show in May, so stay tuned!

Click here to view the brochure.