Empowering B40 Small Businesses through Digital Skills: CCE’s SULAM Programme on Social Media Development and Marketing

The Centre for Continuing Education (CCE) organised a transformative SULAM event, focused on equipping B40 small businesses with essential skills in Social Media Development & Optimization and Digital Marketing & Strategy. This hands-on programme provided practical digital tools to enhance business visibility and growth, with a unique emphasis on student-led support for local entrepreneurs.

Students from Sunway Diploma Studies played a pivotal role in the success of the event by working closely with small business owners to develop customized social media strategies, optimise digital platforms, and create impactful marketing content. Their innovative ideas and collaborative efforts directly addressed the unique challenges faced by these businesses, offering tailored solutions to improve their digital presence.

The event featured insightful contributions from Sunway Diploma Studies lecturers, including Ms. Premila Subramanium, Mr. Tan Kwong Hee, and Mr. Hasbullah Osman. Their expertise added depth to the sessions, providing participants with valuable knowledge on the latest trends in digital marketing and social media optimisation. Together with CCE staff and students, the speakers led workshops that covered key topics like creating user-friendly content strategies and social media marketing.

The SULAM programme continues to bridge the gap between academia and the community, empowering B40 small business with the skills they need to succeed in the digital world. By fostering collaboration between students, faculty, and business owners, the event also reinforced CCE's commitment to service learning and community development.