Marketing + International Trade

Marketing + International Trade

Overview

Marketing + International Trade

 

You will develop marketing and trade skills needed to conduct marketing activities for a variety of international organisations. Learn how to apply these skills in real-life business situations that put your knowledge to the test and bolster your future career in the world of marketing and international trade.

Programme Structure

 

Year 2 and 3

Compulsory Major International Trade
  • International Business Context
  • International Economics and Finance
  • International Trade Practices
  • Microeconomic Analysis
  • International Marketing*
  • International Economic Analysis
  • Strategic International Trade Operations
  • Applied Business Challenge

*This is a shared unit, students may choose an alternate unit.

Compulsory Major Marketing
  • Product and Services Innovations
  • Integrated Marketing Communications
  • Marketing Research
  • Consumer Behaviour
  • International Marketing*
  • Marketing Services And Experiences
  • Marketing Planning And Strategy
  • International Business Challenge

*This is a shared unit, students may choose an alternate unit.

Career Opportunities

Discover endless possibilities with a double major in Marketing + International Trade, equipping you with the skills of the modern world. Career opportunities include:

  • General Marketers 
  • Researchers 
  • Market Analysts 
  • Policy Developers 
  • International Public Relations Officer
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