Overview
Marketing + Management & Innovation
This double major will give you a solid understanding of core business and marketing studies, develop creative knowledge and nurture unique ideas. This course equips you with the skills and knowledge to work in an evolving marketplace where customers' needs are continually changing.
On graduation, your learning will help you think strategically about business models, emerging technological approaches and innovative measures – all of which will help you stay a step ahead in your industry.
Programme Structure
Year 2 and 3
| Compulsory Major Marketing | ||
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*This is a shared unit, students may choose an alternate unit.
| Compulsory Major Management & Innovation | ||
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*This is a shared unit, students may choose an alternate unit.
Career Opportunities
Explore various job opportunities in the fields of business and marketing with a double major in Marketing + Management & Innovation. Career opportunities include:
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