Marketing + Management & Innovation

Marketing + Management & Innovation

Overview

Marketing + Management & Innovation

 

This double major will give you a solid understanding of core business and marketing studies, develop creative knowledge and nurture unique ideas. This course equips you with the skills and knowledge to work in an evolving marketplace where customers' needs are continually changing.

On graduation, your learning will help you think strategically about business models, emerging technological approaches and innovative measures – all of which will help you stay a step ahead in your industry.

Programme Structure

 

Management and Innovation Major + Marketing Minor - Year 2 and 3

Year 2  
  • Digital Business
  • Integrated Marketing Communications
  • Leadership
  • Marketing Research
  • Strategic Management
  • Strategic Consumer Insights
  • Innovation and Entrepreneurship
  • My Professional Brand

 

Year 3  
  • Brand and Innovation
  • Digital Marketing
  • Enterpreneurial Venture Scale Up
  • Knowledge Management
  • Managing Organisational Change
  • Service Design and Marketing
  • Professional Business Project
  • Workplace Learning

Career Opportunities

Explore various job opportunities in the fields of business and marketing with a double major in Marketing + Management & Innovation. Career opportunities include:

  • Marketing Analyst
  • Brand Strategist
  • Social Media Marketing Officer
  • Entrepreneur
  • Management Consultant
Get Started
Your pathway to a brighter future starts here!

Explore the wonders of Sunway College and experience what it means to belong to an elite circle of industry leaders.