Management And Innovation

Management And Innovation

Overview

Management And Innovation

 

After developing a solid basis in business in Year 1, customise your degree with a major in Management and Innovation. You will learn progressive and integrated management and innovation techniques and strategies, gaining skills to be a strong business leader. You will be exposed to the dynamic and fast-paced global business world. If you are a budding entrepreneur or would like to pursue a business career within corporations, this course will hone your management skills and creativity.

Choose the Management and Innovation major to develop creative knowledge and nurture unique ideas. You will gain theoretical and practical skills to build innovative organisations through the management of a creative and diverse mobile workforce.

Programme Structure

 

Year 2 and 3

Compulsory Major Management & Innovation 
  • Strategic Management
  • Business Ethics
  • Innovation and Entrepreneurship
  • Knowledge Management Practices for Innovative Organisation
  • Human Resource Management
  • International Marketing
  • Managing Organisational Change
  • Applied Business Challenge

 

Discipline Minor Marketing
  • Integrated Marketing Communications
  • Marketing Research
  • Consumer Behaviour
  • Marketing Services and Experiences

 

Breadth Minor  
  • International Business Challenge
  • Elective 1
  • Elective 2
  • Elective 3
     

4 Units including BPD2100 International Business Challenge.

Career Opportunities

For this course, career opportunities for graduates include:

  • Entrepreneurship
  • Service Management
  • Management Consulting
  • Human Resources
  • General Management
  • Training and Development
  • Operations Management
  • Strategic Planning
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