Marketing

Marketing

Overview

Marketing

 

Students pursuing The Victoria University Bachelor of Business are given the option to major in Marketing. By majoring in marketing, graduates are able to obtain sound business education and flexible choices of electives as well as optional practical experience in the marking and service field.

This major allows you to learn theories involving marketing and apply practical marketing solutions with a well-rounded understanding of the needs of customers in the market.
 

Programme Structure

 

Marketing Major + International Trade Minor - Year 2 and 3

Year 2  
  • Foundations of International Business
  • International Economics & Finance
  • Integrated Marketing Communications
  • Marketing Research
  • Strategic Consumer Insights
  • Innovation and Entrepreneurship
  • My Professional Brand
  • Elective 1

 

Year 3  
  • Brand and Innovation
  • Digital Marketing
  • International Economic Analysis
  • Service Design and Marketing
  • Strategic International Trade Operations
  • Professional Business Project
  • Workplace Learning
  • Elective 2

Career Opportunities

This course major leads to employment in many fields such as general marketing, marketing research and analysis, promotions and public relations, and fundraising. A degree in marketing allows you to become an essential part of an organisation’s marketing and communication efforts. It also offers career opportunities such as:

  • Market Analyst
  • Marketing and Communications Officer
  • Fundraising Officer
  • Brand Strategist
  • Social Media Coordinator
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